A logo is a vital aspect of every brand’s identity, and this is because it is often the first thing a potential client sees. Hence, picking a unique logo that makes a statement is essential.
But how much should a logo design cost?
In this article, we will go over the cost of a logo design and the factors that influence it.
What Is A Logo, And Why Does Your Business Need One?
A logo is a visual used to distinguish a company or product. On the other hand, a logo is a graphic that can be extended to any size needed without losing picture quality. It does not lose significance when scaled down to an app icon size and distinguishes itself from its competitors.
So, why does your business need a logo design?
Because it attracts attention, creates a powerful first impression, and serves as the cornerstone of your brand identity. Logo design is memorable and distinguishes you from competitors. Thus, it develops brand loyalty and is anticipated by your target audience.
Factors That Influence The Cost Of A Logo
A logo design cost can range from $0 to tens of thousands. However, it depends on the complexity of the design.
Design process: Using graphic editors and internet services is the cheapest choice. Whereas buying a logo from a branding firm is the most expensive.
Designer’s level: The more skilled the designer, the higher the price.
Location: If you acquire the service offline, the logo design cost will be higher in big cities than in rural areas.
The amount of change: If you don’t like the outcome and want a designer to change the layout numerous times, the total fee may be affected.
Package of services: It may contain a raster file (this option does not enable you to modify the size without losing quality). Or a collection of files in various formats and sizes. It also contains a complete set of corporate identification pieces. These include business cards, letterheads, envelopes, and brand books.
How Much Does A Logo Design Cost?
The typical logo design cost is between $300 and $700. The numbers favor designers when designing a logo for a small firm.
Did you know that over 67% of small business owners are ready to pay $500 or less for a professional logo? And only 18% will pay more than $1,000.
So, how much does a logo design cost?
It is important to note that there is no standard fee for a logo design. But we will compare a logo design cost using the following;
DIY
Logo Template or Logo Maker
Crowdsourcing Or Design Contests
Freelance Logo Designers
Unlimited Graphic Design Service
Design Agency
Let’s examine each of them!
Do It Yourself (DIY)
This is the best choice if you wish to keep all your spending to a minimum. There are several online platforms where you may make your unique logo, like Canva and Looka, Also, you may use standard design software. Though, there is always a learning curve.
A significant perk of using DIY software is that you may see what you want. And, you’ll be the one to determine its appearance. Also, it is very affordable. However, doing a DIY logo design is difficult if you have no prior expertise.
You may need to invest in expensive design software. These include such as Adobe Illustrator or Photoshop. The standard DIY logo design cost range from $0 to $50. However, this depends on the software used to create your graphics.
Logo Template or Logo Maker
If you are not good at designing a logo from scratch, consider buying an existing online logo maker. Premade logo design makers shorten the time required to generate a design. Examples of logo makers are Adobe Spark, Creative Market, GraphicRiver, and others.
An online logo maker is accessible to the public. Thus, other firms can have similar designs to yours. A logo maker cannot understand your company’s unique needs. Therefore, it won’t produce high-quality images like a logo designer will.
Some advantage of using a logo maker is that there are thousands of templates to pick from. Also, you don’t have to spend so much time designing from scratch. They create unique designs according to your brand name and specifications.
However, the logo template you select may be similar to other firms. Logo makers are not smart enough to produce a logo that matches your company’s identity. Lastly, the standard cost of a logo maker ranges from $20 to $200.
Crowdsourcing Or Design Contests
Crowdsourcing is one of the easiest ways to generate several ideas for your logo design. Design contests are also suitable crowdsourced methods for getting original designs that you can purchase. If unsure about your design skills, you can organize a design contest. It may allow you to obtain a selection of logos for a few hundred dollars.
The only disadvantage is that designs are unpredictable. You might also dislike any of the contestants’ design proposals. Even if you don’t wind up paying a dime, you’ll have wasted a lot of time (and hence money) in the process.
An advantage of this crowdsourcing is that it is cost-effective. There is also no need for a specific design brief since many concepts are available. However, it is unpredictable and time-consuming. Hence, it could result in loss.
In the end. Crowdsourcing is more expensive than DIY or logo maker, and a logo design cost may range from $130 to $700.
Freelance Logo Designers
Nothing beats an expert’s effort. Hiring a freelance designer is the best option if you want a professional logo design service. The cost of freelance logo design varies according to experience.
Hiring a freelance designer will cost about $300 – $2000. Whereas, the hourly freelance logo design cost ranges from $20 to $100. This may not be the final price. But most freelancers will offer you a better estimate, especially if they charge on a per-project basis.
You may find freelance graphic designers on sites like Fiverr, Upwork, Dribble, Behance, and PeoplePerHour. A major perk of hiring a freelance designer is its affordability, and you can contact the designer about your unique needs. On the flip side, there is a risk of fraud since freelancers often imitate the work of others to get clients and scam them.
Because of the work required, the freelance designer may take longer than expected. So, you may end up paying far above your budget.
Graphic Design Services
This is by far the most cost-effective method of getting a professional logo. Clients using limitless design services pay a monthly cost for all their design needs. They are free to make as many demands as they like, with unlimited changes.
A typical limitless graphic service costs about the same as a freelance logo design – a few hundred dollars. However, you won’t receive a logo and brand design for this price. You may also have any other packages finished within a month (social media posts, ads, print collateral, etc.).
Also, you may collaborate with several designers. Thus, selecting a designer whose expertise, talents, and style are ideal for your business and needs is simple.
Working with a graphic design service is affordable, and its logo design costs $3000 – $900. But because logo creation is expensive, even paying for a month is a sensible money-saving strategy to acquire your logo.
Graphics Design Agency
Hiring a design agency is another solution for your logo design. This is the most costly choice for logo creation on the market. You will have to pay a lot if you want a quality, one-of-a-kind logo. So be rest assured that your logo will be consistent with your brand, beliefs, and target market.
Before establishing a logo, these design firms do their homework. They conduct significant market research on your brand and then create it from scratch. You will receive a high-quality logo, detailed brand design, and market research.
Moreover, a graphic design agency is expensive. An agency’s logo design cost range from $2,500 to $10,000 and is often beyond reach for small business owners.
Choosing The Right Logo Designer For Your Business
Below are the factors to consider before selecting the right logo designer for your brand.
Experience
Previous projects will give you a decent sense of your designer’s skill level. Nevertheless, this does not suggest that a new designer cannot generate high-quality results. You must evaluate this factor with other elements we will discuss below.
Testimonials
Have they received favorable feedback from previous clients and colleagues? Check the credibility of the testimonials by looking for a site link or even emailing the firm. It’s a good idea to double-check the company’s existence.
Awards
Have they received any recognition for their efforts? Is their work available in books or magazines? How popular are they in the industry?
A Strong Portfolio
What is the quality of their portfolio? What distinguishes genuine from ‘imaginary’ logo designs?
Price
How much does their logo design cost? The pricing is pretty apparent, depending on the level of expertise of the designer. In most scenarios, you get what you pay for, but don’t base your decision on price. The ideal way is to demand a customized quotation for the design.
Final Thoughts
Whatever path you take with your logo design job, you must understand what you’re getting for your money. We suggest you hire a branding agency. Go for a design and branding agency if you have a few bucks. It may be a fantastic partner in helping you establish your brand identity.
Whatever you decide, Domainify will always be at your disposal. We will help you brand the type of logo that will make your business shine as brightly as it deserves.
